INTERNATIONAL
RETAIL & FRANCHISE
Bringing the World's Leading Brands to Iraq
MPX General Trading Company is an established retail and business development company with extensive experience in the retail sector. Building on our longstanding involvement in retail, we are focused on partnering with some of the world’s leading international brands and introducing them to the Iraqi market.
We combine local market knowledge, commercial development, store delivery and hands-on operational management to help international brands establish, operate and grow successful businesses in Iraq and the Kurdistan Region.
Our approach goes beyond introducing a brand. We work to transform international retail opportunities into established businesses built for long-term growth.
Our focus is on developing strong brand partnerships, establishing successful retail locations and creating sustainable growth opportunities across Iraq.
OUR RETAIL PORTFOLIO
THE GIVING MOVEMENT (TGM)
The Giving Movement (TGM) is one of MPX's international retail brands in Erbil. MPX introduced The Giving Movement to the Erbil market with its first Iraq monostore at Grand Majidi Mall in Erbil, establishing a dedicated presence for the international fashion and lifestyle brand.
TGM represents the type of international brand MPX seeks to bring to Iraq: globally positioned, contemporary and capable of establishing a strong connection with the growing Iraqi consumer market.
The store is fully operated by MPX, reflecting our hands-on involvement in bringing international retail concepts to life. Our work encompasses store development, interior design, fit-out and retail operations.
This milestone demonstrates our ability to translate an international brand's identity into a fully developed and operational retail destination within the local market.
The Giving Movement represents an important achievement in our retail portfolio and a practical example of our approach to international brand development in Iraq.
Other International Brand Operations
Our experience extends beyond fashion retail. MPX also operates and develops other international brands in Iraq, including Özsüt, the established Turkish café, restaurant and dessert brand.
Through our activities across retail and hospitality, we bring together international brand requirements, local market understanding and practical business execution.
Building the Next Generation of International Retail in Iraq
MPX is selectively pursuing partnerships with international fashion, lifestyle, beauty and other retail brands with the potential to establish a strong and sustainable presence in Iraq.
We are focused on developing a carefully selected portfolio of international brands, building strong retail locations and supporting long-term growth across the country.
With our headquarters in Erbil and our focus extending across the wider Iraqi market, we aim to connect international brand owners with local opportunities and develop retail businesses that meet international expectations.
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OUR NEW RETAIL DIRECTION
Entering a new market requires more than securing a location and opening a store. It requires a capable local partner who understands the brand, the customer and the commercial environment.
MPX supports international retail partners across the market-entry and development process, including:
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Market Entry & Brand Representation
Developing opportunities for international brands entering Iraq. -
Franchise & Partnership Development
Establishing suitable commercial structures and long-term brand partnerships. -
Market Research & Location Strategy
Evaluating market opportunities, target customers and potential retail locations. -
Store Design & Development
Coordinating design, construction, fit-out and brand-specific requirements. -
Recruitment & Staff Training
Building local teams and preparing them to deliver the expected brand experience. -
Retail Operations & Management
Supporting day-to-day store operations, customer experience and operational standards. -
Supply Chain & Import Coordination
Coordinating product sourcing, import requirements, distribution and logistics. -
Marketing & Brand Development
Supporting local brand awareness and market positioning. -
Expansion Across Iraq
Developing opportunities for additional locations and sustainable national growth.
Our objective is to ensure that international brands can establish a professional, consistent and commercially viable presence in the Iraqi market.
OUR RETAIL SERVICES
Market Entry & Brand Representation
We help international brands assess opportunities in Iraq, understand the local market and develop an appropriate entry strategy.
Franchise & Retail Development
We explore franchise partnerships and retail development opportunities with international brands seeking long-term expansion in Iraq.
Store Development & Fit-Out
We coordinate store planning, interior design, fit-out and implementation according to brand guidelines and local site requirements.
Location & Market Strategy
We assess potential retail locations and development opportunities based on the brand's positioning, target customers and expansion objectives.
Retail Operations & Staffing
We coordinate operational requirements, including recruitment, staff training, store operations and customer experience, according to the agreed partnership structure.
Supply Chain & Local Marketing
We support coordination of relevant import, distribution, logistics and marketing requirements for brands entering the Iraqi market.
IRAQ & KURDISTAN REGION
MPX is headquartered in Erbil and operates with a deep understanding of the Kurdistan Region and the wider Iraqi market.
Erbil provides an important entry point for international brands, while Baghdad represents a major opportunity for national expansion. Depending on the brand and its strategy, MPX can develop opportunities across additional Iraqi cities and markets.
Our local presence allows international partners to enter the market with a team that understands local consumers, commercial environments, regulations, staffing, logistics and day-to-day retail operations.
WHY PARTNER WITH MPX?
Established Retail Experience
Our longstanding involvement in retail provides a foundation for developing new international brand partnerships.
International Brand Focus
We work to connect selected international brands with opportunities in Iraq and the Kurdistan Region.
Local Market Expertise
We understand the local commercial environment, consumer market, retail locations and operational requirements.
Hands-On Execution
Our capabilities extend from market-entry planning and store development to fit-out and ongoing retail operations.
Long-Term Partnership Approach
We prioritize sustainable brand development, clear commercial objectives and partnerships built for long-term growth.
Our Vision
To become a leading platform for international retail brands entering and expanding across Iraq, connecting global brand owners with local market opportunities and building successful, enduring retail businesses.